1/27/16
Beauty By The Age
WHAMISA Organic Sea Kelp
Facial Sheet Mask
SHEET MASKS UNMASKED BY
THE FOUNDERS OF GLOW RECIPE
SHEET MASKS UNMASKED BY THE
FOUNDERS OF GLOW RECIPE
When beauty
brands sense a trend is rising, they can really pounce. Two years ago, we might
have thought sheet masks were parts of ghostly Halloween costumes. Today, we
can’t browse a beauty store without crossing them. There are no fewer than 20
varieties at Sephora,
Ulta and
Glow Recipe, an
online destination bursting with thin beauty gauzes from Korean brands. And more American brands everyday are riding the sheet
mask tsunami that started abroad: Estee Lauder, Colbert MD and Peter Thomas Roth are among the latest to release versions of the skin
care sheaths. Not that we’re protesting. We’re fans of the instantaneous
tautness sheet masks deliver as well as their promises of long-term radiance.
But the proliferation of sheet masks has left us confused about how to best
distinguish between them and apply them appropriately. To unmask sheet masks, we
sought guidance from the sheet mask intelligentsia in the form of Glow Recipe
founders Christine Chang and Sarah Lee. Here are four of their top sheet mask
suggestions:Consider Sheet Masks That Aren’t Cotton
Chang and Lee explain,
“The material that a sheet mask is made from makes all the difference. We love
the next generation materials utilized by Korean women such as hydrogel sheet
masks and the super organic sea kelp sheet mask. What’s so great about masks
like these is the fact that the material that is force-feeding your skin
hydration and nutrients is also composed of skin-loving ingredients that adhere
to and conform to the unique contours of the face while also driving that
nourishment in in a harsh-free, intensive way.”
Pick The Proper
Ingredients
Chang and Lee
effuse, “We love sea kelp masks or any products containing niacinamide for their
brightening and nourishing effects. The antioxidants in the ingredients work to
not only nourish the skin, but also protect it from further damage and
irritation by creating a protective barrier.”
Be Wary Of The
Wrong Ingredients
Chang and
Lee warn, “It’s not only about the ingredients that work well, but ingredients
that should be avoided considering this treatment is wrapping the skin for
20-plus minutes. Any sheet masks containing parabens, alcohol, artificial dyes
or fragrances can strip and deplete the skin. So while a mask’s intentions may
be good, their ingredients make all of the difference in the delivery and
outcome of the treatment.”
Watch The Clock
Chang and Lee state, “The beauty of sheet masks is the
convenient, quick treatment process. Sheet masks treatment time ranges any where
from 20 to 30 minutes. For added nourishment without added time, we recommend
taking any left over serum from the sheet mask packet and applying to the skin
following nourishment. Most importantly one must remember never to leave a sheet
mask on for extended periods of time, or sleep with a sheet mask. While it may
seem like this would just be extra doses of nourishment, this can actually dry
the skin leaving it depleted and
dehydrated.”